Our once-in-a-lifetime celebration – the largest event ever staged in the Arab world – is set to welcome 190 participating countries, and millions of visitors from across the globe. Here they will experience warm Emirati hospitality at its finest, as well as the UAE’s values of inclusion, tolerance and cooperation. Youth are at the heart of our World Expo. That’s why Expo 2020 aspires to create a meaningful legacy that will benefit generations to come, both locally and globally, spanning everything from innovations and architecture to friendships and business opportunities.

Drawing inspiration from this philosophy of Expo 2020, BrandedRealty takes it as its mission to create an extraordinary landmark development while collaborating with Automobile brand to innovate away from conventions into the futuristic yet sustainable luxury lifestyle experience which will be truly inspirational and an architectural masterpiece in terms of design , concepts and technologies.

The Tower shall emerge to becoming a prestigious architectural sculpture marking its exceptional position in Dubai’s beautiful skyline along the Arabian Gulf. The Tower shall be equipped with futuristic and innovative green building technologies and will be LEED designed to ensure the quality of air water and energy to best suit a peaceful & healthy lifestyle.

Inspired from “YEAR OF TOLENRANCE” initiative, the tower will be home to a VVIPs & HNIs from multiethnic, multicultural & different spheres of life to encourage diversified cultural co-existence.